FAIR TRADE T-SHIRTS UNVEILED
We’re very pleased to announce details of a new, limited edition Keane T-shirt, which has been made in association with People Tree, the world’s largest 100% Fair Trade fashion company.
People Tree collaborated with the band and the 999 Design Agency to produce a men’s and women’s T-shirt, taking inspiration from the Perfect Symmetry album artwork.
The organic and Fair Trade T-shirts were produced in India by Assisi garments, one of People Tree’s biggest Fair Trade producer groups. The eco-white tee’s feature the vibrant colours of the album artwork which were screen printed by hand with multi-coloured stitching on the shoulder seem and hem. Both T-shirts will be sold exclusively via keanemusic.com and at selected live shows.
Tom said, “We are delighted to work with People Tree on our tour T-shirts. We are passionate about being as ethical as possible with all our packaging and merchandise, so we thought it fitting to work with one of the world’s most pioneering Fair Trade fashion brands.”
You can pre-order the T-shirts (costing £30) from the Keane online shop right now, by clicking on the links below:
You can order from the online shop wherever in the world you are. The T-shirts will be shipped in the first week of August.
Here are some pictures of them being made: